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Kreete Tokman gave up her life in London and traded it in for a quieter one in Australia. Launching Digital By Kreete was a no-brainer for this busy mum, who is on a mission to help business owners achieve their most ambitious marketing goals.

Tell us a little bit about your business Digital By Kreete.

Digital By Kreete is a website design and digital marketing business helping regional business owners increase their visibility and profitability online. With my background in creative copywriting, social media management, marketing strategy and design, I take a holistic approach to creating websites that are optimised for engagement, performance and conversions.

How did the idea for your business come about?

Like many female entrepreneurs before me, my business was born when it was time to return to work from maternity leave but wanting to stay home with my daughter for a little while longer.

As I can’t sit still and needed a creative outlet, I started exploring the idea of working from home. Since I couldn’t commit to set hours, becoming my own boss seemed like the logical next step. You could say the flexibility to be there for my daughter and also be able to pursue my career goals was the driving force behind starting my own business.

I saw an opportunity to bring marketing strategy into website design, a new way to help regional businesses reach their target audience and thus increase their profitability. Website design should be so much more than just a collection of aesthetically pleasing pages - it should be the cornerstone of all your marketing efforts. This approach has been the core of my business ever since and the growth I have seen in a matter of months is telling me that business owners agree.

What has been the most rewarding aspect of starting your own business?

It’s been incredible to watch my clients reach their goals and it fills me with so much satisfaction knowing that I had a part in making it happen.

I have also found an incredible community of fellow female business owners and entrepreneurs and I love being able to share my experiences and knowledge, as well as receive support from them. It’s amazing to be part of a group of such strong, ambitious women.

Starting my own business has also given me the opportunity to take control of my career and do what I love doing every day. Of course, I also love the freedom and flexibility that comes with it.

You’re originally from Estonia, what brought you to Dubbo, NSW?

I moved to Dubbo for love. After only six months of being in a relationship, I decided to take a leap of faith and move from London (where I resided at the time) to Australia. This was eight years ago now.

As any young traveller, I had my heart set on living by the coast (and becoming a scuba diving instructor!), but after experiencing life in Sydney, I found that I was missing the laid-back regional lifestyle and community spirit.

What has been your most memorable experience as a business owner?

I was approached by a local not-for-profit to build a website for a fundraising event. I was honoured to be able to use my skills and expertise to help make a difference in this area. The event was a huge success second year in a row, raising much-needed funds for dementia research. Seeing the positive impact that I had made was incredibly rewarding, it was a reminder that my business is not just about making money, but about using my skills and expertise to make a positive impact in the world. And for that, I am forever grateful.

What’s on the horizon for Digital By Kreete in 2023?

As the newest board member of the Dubbo Chamber of Commerce and Industry, I am looking forward to sharing my knowledge and helping the local business community.

And in line with my mission to help more businesses find success online, I will be looking at new ways to provide more value to my clients. These include strategy-led DIY website templates and courses, workshops and webinars as well as various marketing strategy tools and templates.

Location: DUBBO | NSW

Photography: Kate Still


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