As a bespoke jewellery label, Bec Seddon’s St Prin is on its way to being the go-to for those who want to beautifully mark life’s milestones.
Tell us a little bit about St Prin Jewellery.
St Prin is a handmade jewellery label for modern women, suitable for everyday wear. All pieces are designed and created from precious metals and gemstones in my Wagga Wagga studio.
Personalised pieces are our specialty - we love making jewellery to celebrate our client’s milestone events and special occasions.
What inspired you to create your own jewellery line, and what’s behind the name?
I’ve always loved jewelllery, so when our youngest child reached high school it seemed like a good time to take some jewellery making lessons and I was lucky to learn from a master jeweller, Ian Humphrys. I joked with my husband that I’d be taking a gap year’ (I was 37 at the time) to pursue my new hobby, which quickly grew into a market stall that progressed into opening the studio in November 2019. St Prin is named after my beloved greyhound Princess, right after she passed away my mum commented ‘that dog was a saint’, those words stayed with me so when it was time to name my market stall, St Prin came easily.
What makes St Prin Jewellery so unique?
I think St Prin is unique because we offer personalised handmade jewellery in our client’s budget and we take a genuine interest in them and want them to have a great experience. It's lovely getting to know our clients personally as they share their stories, mostly happy and exciting but sometimes sad. We feel privileged to be asked to create sentimental pieces that document their life's path.
How has St Prin Jewellery shifted over time?
The biggest shift for St Prin happened when I acknowledged I couldn't play every role, obviously, in the beginning, you need to wear a lot of hats but I was seriously chasing my tail. Up until January 2022, I created every piece but St Prin now has a master jeweller, Ian (formally my mentor ) who brings life to my designs. I've also found that a great bookkeeper/accountant is invaluable.
What’s the most rewarding aspect of owning your own business?
I find it rewarding to offer personalised jewllery that is created from concept to completion entirely in the studio; these pieces become future family heirlooms and the reactions upon collection are very satisfying.
What advice would you give to the next generation of women in business? I would advise the next generation of women to simply get started! Yes, do some planning but it’s impossible to anticipate every scenario you’ll encounter particularly in a creative field. I read ‘Winging it’ by Emma Isaacs right before I opened my studio and it really encouraged me to take a leap of faith.
What would you say is your personal definition of success?
Professionally - to grow St Prin to be the go-to handmade and personalised jewellery brand that people think of in Australia. To support myself financially and encourage other women to do the same - many Australian women find themselves in stricken situations when relationships fall apart. Lastly, to create a working environment that encourages others to flourish.
On a personal note, my goal is to live a fulfilling life with lots of time to spend with my family and friends.
What’s on the horizon for St Prin Jewellery in 2023?
In 2023 St Prin will release new collections, develop our online presence and hopefully expand our team.
Location: Wagga Wagga | NSW
Facebook: St Prin