Photographer Rachel Deane believes in learning from others, reclaiming her weekends and making her parents proud.

How many years have you owned your own business?

12 years.

How do you balance work and life responsibilities?

Working for myself means I have the ability to choose my own hours. It can become difficult to maintain that balance when you overwhelm yourself with work. The key is to not feel guilty when you do decide to have a day off work to recoup and spend quality time with family and friends.

What advice would you give someone wanting to start their own business?

When starting out building your business, learn from others as much as you can. Learn from their successes and their failures. When you do launch, be prepared – prepared to answer client questions, as you want your clients to be able to trust in you and have faith that you are confident in what you are doing.

What and when was your ‘aha’ moment?

It was 2008 and I was in the midst of assisting a photographer for a photoshoot for Australia’s Next Top Model at Curzon Hall in Sydney. I knew in that moment that one day I wanted to be behind the camera taking the photos and running my own successful photography business.

What are you most proud of?

I am proud of the pride my parents and family experience when they show their friends and acquaintances my work.

What’s the best business advice you have ever been given?

Never undersell your services, particularly when starting out. If you price your services too cheap, there is an automatic stigma that your product will not be of quality.

What’s on the horizon for Finishing Image Photography?

Expanding more into the mid-week corporate world of photography to reclaim my weekends and concentrate on my family.

location: Tamworth, NSW

website: finishingimagephotography.com

instagram: @finishingimagephotography

facebook: @racheldeanephotography