Pilates instructor and studio owner Nicole Casson believes in baths and face masks, the power of movement and ensuring every single client feels welcome in her studio.

How many years have you owned your own business? I opened my Pilates studio in May last year. Because you know, 2021 was a good time to open a business! How do you balance work and life responsibilities? That’s pretty tricky, especially when you’re starting out, as you tend to do most things yourself and it can be hard to switch off. Making sure I fit in my own movement outside of teaching is so important to my sense of wellbeing. Scheduling time for self care, like baths and face masks, also helps me relax. What keeps you up at night? I usually fall asleep as soon as my head hits the pillow – my job is very physical! If I have an important deadline or something new launching, sometimes it’ll wake me up extra early. What’s been the highlight of your career? Every time a client tells me how much Pilates and our community have changed and improved their life, or we get a review from a client who says how comfortable and welcomed they feel in the studio. That’s what NJOY is all about and that’s how I know my mission is being accomplished! What is something you have sacrificed to get where you are today? Mainly, a lot of time! It’s a lot of work starting your own business from scratch and on your own. Early morning wake-ups to teach classes and teaching in the evenings makes it harder to have a social life, but nobody has had much of a social life in the past two years anyway! What are some words of advice you would give someone wanting to start their own business? The best thing to do is just start taking the steps you need to make it happen. If you wait until you are ready, you’ll never feel ready. And ask for help. People in the same industry as you who have been there and done that have already learnt a lot of lessons, and they’re usually flattered to be asked for advice. Where do you envision yourself in five years? Honestly, doing the same thing I’m doing now – it’s very rewarding. We are expanding this year and introducing Pilates Reformers. I’m also growing my team of instructors with a new teacher training initiative, so we can welcome even more clients into our community and our classes, which is super exciting.

location: Armidale, NSW