BELINDA OSTINI - ZOFIA BEL

Jewellery designer Belinda Ostini believes in putting family first, consistency and not sweating the small stuff.



How many years have you owned your own business?

My creative side has been with me forever, but now I can happily say that I have found my ‘something’. I have been designing and making earrings for about 18 months and the response has been incredible and I am grateful that Zofia Bel continues to grow. I still pinch myself as I am now spending more time designing new releases and collections as the interest grows. This feels natural to me. I am excited about the future of Zofia Bel, I am out of my comfort zone and I’m thrilled.


How do you balance work and life responsibilities?

I look at what is in front of me and prioritise. I find it easier to not overthink processes, and I simplify. Sometimes I stuff it up and I must remind myself that there is only one of me, as you tend to get pulled in all directions. I have learnt that it’s family first all the way. There have been a few lessons learnt over time when I have put my work over family, or not catching up with friends, but I am very focused and driven, that’s the way I am and to be honest. I think my sons have a very good work ethic because they saw my husband and I work very hard to establish our positions over the time of raising them. The positive support and input I get from them now is what grounds me. I am fortunate to have them, and they never bust my chops when I am busy.



All small businesses have their challenges. What were some of yours and how did you persevere?

I find designing and making my earrings the easy part, for me it was taking on social media. You simply must be on top of your game and being consistent is the key. I do have help with planning my Instagram feeds by a creative talent, Jane. I find her amazing, very clever and it helps that we are friends and we’re on the same page. Currently we are curating my Instagram in a way that I want people to feel, which is a very coastal vibe. I am determined to grow in this area, but it is something that I find challenging. It was the same with building my online store – I just didn’t know where to start. I was scratching my head, then I spoke with my friend Lisa and the three of us got together and it flowed from there.


What’s the best business advice you have been given?

Don’t sweat the small stuff.


What keeps you up at night?

My thoughts, sometimes I can’t switch off. Other times it’s my husband’s snoring. Lol – he is going to kill me! The man is busy too!


What advice would you give someone wanting to start their own business?

Keep trying things – I’m 48 and I have just found my craft. I’ve always been the person that if I want to do something, I will find a way to do it. However, you’ve got to be realistic and weigh up the risks, but after that, give it a crack. The worst that can happen is that it didn’t work, or it wasn’t for you, at least you will know – but imagine if it does.


What are you most proud of?

Watching my sons grow into men, they are very smart and creative. I’m excited to see what their focuses become in the near future.


What’s on the horizon for Zofia Bel?

Continuing to grow my brand is a big focus this year. I want to explore all the avenues.

location: Orange, NSW

website: zofiabel.com.au

instagram & facebook: @zofiabel